by Lindsay Brown | Aug 29, 2024 | Data-Driven Marketing
Data has never been more accessible. In a world where there are now endless ways to acquire and store data—and burgeoning technologies that can process it rapidly and with tremendous accuracy—it’s fair to say that marketing campaigns have all the ingredients for...
by Lindsay Brown | May 23, 2024 | Data-Driven Marketing
Data-driven marketing first became popular in the 1980s, when the emergence of segmentation and database marketing revolutionised the way businesses personalised their communications with customers. Since then, advances in data science and modern technology have made...
by Lindsay Brown | Oct 3, 2023 | Data-Driven Marketing, Digital Marketing
In today’s ever-evolving digital marketing landscape, including the dynamic realm of SEO, businesses are finding their compass for success in the power of analytics. Analytics plays a pivotal role in guiding marketing strategies, including those within the SEO...
by Lindsay Brown | Aug 29, 2023 | Data-Driven Marketing, Marketing Strategies, Social Media
As the internet continues to play an increasingly significant and important role in our lives, marketing tactics are evolving to keep up with this change. Particularly, taking advantage of consumer-related data has become easier as a result of this increased...
by Lindsay Brown | Aug 29, 2023 | Account Based Marketing, Data-Driven Marketing
In today’s digital age, data has become a powerful tool for marketers. It provides valuable insights into customer behavior, preferences, and needs. When it comes to account-based marketing (ABM), data plays a crucial role in creating targeted campaigns that...
by Lindsay Brown | Jan 26, 2023 | Data-Driven Marketing, Marketing Measurement
In the world of marketing, data and artificial intelligence are turning things upside down very quickly. Companies that want to keep up with the success of their competitors can’t just settle for guesswork and creativity to excel. Marketing combines many different...
