by Lindsay Brown | Jan 26, 2023 | Data-Driven Marketing, Marketing Measurement
In the world of marketing, data and artificial intelligence are turning things upside down very quickly. Companies that want to keep up with the success of their competitors can’t just settle for guesswork and creativity to excel. Marketing combines many different...
by Lindsay Brown | Nov 9, 2022 | Analytics, Data-Driven Marketing
Data is increasingly important in today’s market and has become a key piece to guide decision-making and strategic planning for companies across all segments. However, to transform this information into knowledge and competitive advantages, organizations need to...
