by Lindsay Brown | Sep 14, 2021 | Digital Marketing Transformation
The strong tendency towards digital solutions is visible in practically every sector – from e-commerce and telecom services to travel and mobility. To make the most out of this change, it’s worth taking advantage of the potential of automation. How can...
by Lindsay Brown | Aug 3, 2020 | Digital Marketing Transformation, Marketing and Finance
Digital transformation continues to gain momentum, permeating corporations and organizations of all types and sizes, and deploying across functional areas. Digital transformation is defined as the use or adoption of technology, software and systems to improve and...
by Lindsay Brown | Nov 8, 2019 | Digital Marketing Transformation, Marketing Best Practices, Marketing Definitions
Digital Marketing Transformation or DMT is a hot topic as marketing evolves from traditional strategy and tactics, to digital marketing that can be tested, measured, optimized and reported with new tools and technologies. To help understand DMT better, the experts...
by Lindsay Brown | Oct 2, 2019 | Business Intelligence, Digital Marketing, Digital Marketing Transformation, MarTech
No longer can marketers simply rely on the “Four P’s”. Today’s marketers need to see the big picture. This is why more and more marketers are prioritizing business intelligence initiatives to better understand their customers, measure results, and optimize...
by Lindsay Brown | Aug 18, 2019 | Digital Marketing, Digital Marketing Transformation, Marketing Best Practices, MarTech
Before delving into the relatively new topic of Digital Marketing Transformation, please consider its predecessor, Digital Transformation, a trend that has, and is taking corporate America by storm! Digital Transformation is often referred to as the use or adoption of...
