by Lindsay Brown | Apr 17, 2020 | Digital Marketing
A constant question that is asked in business is whether you’re going to outsource or in-source certain tasks or departments. As it turns out, 34% of businesses choose to specifically outsource their digital marketing needs, according to Clutch. With so many brands...
by Lindsay Brown | Feb 11, 2020 | Digital Marketing
Business owners couldn’t ask a better question. Unfortunately, there’s no convenient answer. The competition is thick, and businesses are all in the same position: they must either innovate or decline. There are hundreds of companies that have a similar strategy and...
by Lindsay Brown | Dec 10, 2019 | Digital Marketing, Google
50% of all searches will be voice searches by 2020, and Google’s taken notice with update BERT. Devices are being treated like companions, giving rise to conversational search queries and, with that, content that is written to match the new conversational nature of...
by Lindsay Brown | Nov 18, 2019 | Digital Marketing
There are many businesses that rely on traditional marketing to channel their products and services. However, you cannot shy away from the fact that digital marketing is also gaining global acceptance in today’s time. Gone are the days when most conventional firms...
by Lindsay Brown | Nov 12, 2019 | Account Based Marketing, B2B Marketing, Digital Marketing, Email Marketing, HubSpot, Marketing and Sales, Sales Initiatives, Software Marketing
Interested in leveraging HubSpot workflows in your sales and marketing process? You can use some of the contact-based workflows below to automate processes and move prospects more effectively (and faster) through your sales funnel. Continue reading or consider...
by Lindsay Brown | Oct 2, 2019 | Business Intelligence, Digital Marketing, Digital Marketing Transformation, MarTech
No longer can marketers simply rely on the “Four P’s”. Today’s marketers need to see the big picture. This is why more and more marketers are prioritizing business intelligence initiatives to better understand their customers, measure results, and optimize...
