by Lindsay Brown | Aug 28, 2019 | B2B Marketing, Content Marketing, Digital Marketing
The Content Marketing Institute and Marketing Profs have provided thorough research and benchmarks for content marketing strategies in 2019. Modern Marketing Partners (MMP) would like to thank and acknowledge Content Marketing Institute and MarketingProfs for...
by Lindsay Brown | Aug 18, 2019 | Digital Marketing, Digital Marketing Transformation, Marketing Best Practices, MarTech
Before delving into the relatively new topic of Digital Marketing Transformation, please consider its predecessor, Digital Transformation, a trend that has, and is taking corporate America by storm! Digital Transformation is often referred to as the use or adoption of...
by Lindsay Brown | Apr 17, 2019 | Analytics, Digital Marketing, Marketing Tactics, Social Media
Companies devote a great deal of time and resources today into developing and executing social media strategies to deliver on the goals important to their organizations. They create well thought-out content that addresses these goals, which may differ based on the...
by Lindsay Brown | Mar 26, 2019 | Digital Marketing, Ecommerce
It’s estimated that there will be 1.92 digital buyers this year. With an estimated 7.7 billion people on the planet today, that means a quarter of the world’s population will be buying online. The world is becoming more connected and as more people are...
by Lindsay Brown | Mar 5, 2019 | Digital Marketing, Marketing Best Practices, Social Media
The digital revolution is upon us, impacting marketing at every turn in the road. New technologies from smartphones to digital assistants are constantly shaping new digital strategies like conversational experiences and voice search SEO. And as consumers’...
by Lindsay Brown | Feb 27, 2019 | Advertising, Digital Marketing, Ecommerce, Technology Marketing
Marketers need to begin preparing for WhatsApp advertising. Facebook is all set to start cashing in on the massive popularity of its free messaging application. With 1.5 billion total users and 450 million daily active users worldwide, you had to know it was bound to...
