by Lindsay Brown | Sep 7, 2018 | Digital Marketing, Social Media
One of the oldest social media platforms is also one of the most consistently evolving. Sure, Facebook’s ideas aren’t always original, and sometimes blatantly rip off other networks, like Instagram and Facebook Stories, a counterpart to Snapchat. However, sometimes...
by Lindsay Brown | Sep 5, 2018 | Advertising, B2B Marketing, Digital Marketing, Social Media
Small business owners face the challenge of being found in a highly competitive market crowded with many similar products and services. Consumers’ easy access to an enormous amount of information makes it even more difficult for companies to reach and convert leads...
by Lindsay Brown | Aug 17, 2018 | Digital Marketing, Marketing Best Practices, Marketing Strategies
Agile Marketing is a relatively new concept in the world of marketing. It takes its name from agile processes used in software development around the late 90s. The real simple explanation of this approach is that marketing teams identify high value projects, usually...
by Lindsay Brown | Jun 20, 2018 | Digital Marketing, Ecommerce, Marketing Strategies
As more and more marketing moves toward a digital strategy, companies need to continue to delight and entice customers during their online experience. A pervasive and persuasive tactic happening during online shopping are pop-ups that feature promotion codes. Those...
by Lindsay Brown | Apr 30, 2018 | Digital Marketing
For many businesses your company’s website is typically the first way prospective customers reach you. Therefore, it’s imperative that your website is effectively generating leads and providing useful information that is attracting and engaging customers. In order to...
by Lindsay Brown | Feb 21, 2018 | Digital Marketing
Most businesses understand the value of digital marketing to attract and retain customers. Most businesses have at the very least a company website, a Facebook page, and a Google My Business page. What they might not realize is that this constitutes the start of a...
