by Lindsay Brown | Jul 6, 2018 | Direct Mail, Marketing Best Practices
The debate over which is better email vs direct mail may continue on into the next century. And that’s okay. It’s often been said that email generates a quicker profit and direct mail produces more engaged customers. So for many businesses there is value in using a...
by Lindsay Brown | Feb 16, 2018 | Direct Mail
Many marketers are moving away from traditional forms of marketing, including direct mail. Despite this fact, however, direct mail still seems to be proving its value. With one of the best response rates among marketing mediums, even among young adults, direct mail...
by Lindsay Brown | Feb 10, 2014 | Direct Mail, Marketing Best Practices
Direct Mail Campaigns are still a viable option to convert potential leads into customers; but this said, direct mail provides challenges and campaign structure. In Part 1, we covered the development and planning of your mailing list, including best practices on how...
by Lindsay Brown | Feb 7, 2014 | Direct Mail, Marketing Best Practices, Marketing Strategies
What do you need to know about direct mail campaigns? Still a viable option to convert potential leads into customers, direct mail provides challenges and campaign structure. In this three part article, we will teach you the best practices for developing and managing...
by Lindsay Brown | Nov 8, 2012 | B2B Marketing, Direct Mail, Marketing Best Practices
Direct mail is still a top marketing tactic for B2B Companies. Why is direct mail still important? It can get delivered to decision makers that might not open email, it can be personalized, it can break through the “clutter”, and it can now be easily integrated with...
