by Lindsay Brown | Mar 3, 2016 | Inbound Marketing, Marketing Best Practices
Inbound marketing can be very time consuming work when it relies heavily on lead generation, email marketing, and lead management. As we discussed in our last post on social media marketing automation, that not all the work should be automated. It’s still important to...
by Lindsay Brown | Jan 3, 2016 | B2B Marketing, Content Marketing, Inbound Marketing, Marketing Best Practices, Social Media
As a year in marketing comes to an end, we wanted to take a look forward at the hottest marketing trends. Here are the top modern marketing trends to look out for in 2016: Increase in Social Advertising Marketers spent $10.45 billion on social advertising on social...
by Lindsay Brown | May 6, 2015 | B2B Marketing, Content Marketing, Inbound Marketing
At Modern Marketing Partners, we know that the blog holds significance to appeasing prospective buyers. We also know that it’s still only part of the solution. We were right all along. Testimonials, whitepapers, product and service page, and the about us section are...
by Lindsay Brown | Feb 2, 2015 | Inbound Marketing
For five years, HubSpot has been producing the State of Inbound Marketing. This guide is part of a survey conducted asking 3,570 respondents on their opinions surrounding the desires, strategies, and results of an inbound marketing campaign. As inbound marketing...
by Lindsay Brown | Apr 7, 2014 | Content Marketing, Inbound Marketing, Infographic
How can you plan your Business to Content Marketing in 2014? Through a recent survey by the Content Marketing Institute and MarketingProfs, this information provides guidelines and benchmarking information for content marketing strategy in 2014. What did the survey...
by Lindsay Brown | Aug 13, 2013 | Inbound Marketing
Inbound marketing, one of the top marketing buzzwords emerging over the past of couple of years, will be used by 58% of companies this year. In addition, 48% of marketers plan to increase their inbound marketing spend in 2013 (Hubspot). For the old-school marketer or...
