by Lindsay Brown | Apr 24, 2013 | Inbound Marketing
Today Hubspot released their 2013 State of Inbound Marketing Report, shedding insights into what inbound marketing means to marketers and their companies. In this fifth anniversary edition, they asked 3,339 marketing professionals from 128 countries to share their...
by Lindsay Brown | Apr 17, 2013 | Inbound Marketing, Marketing Strategies
“A buyer persona is a composite of different factors that affect your buyer and motivate him/her to buy. Your prospect’s buying cycle and buying decisions are situated within a larger context that must be understood in order to motiveate his/her buyer behavior” (MLT...
by Lindsay Brown | Jan 9, 2013 | B2B Marketing, Content Marketing, Inbound Marketing, Marketing Planning
In this time of New Year’s resolutions, why not set some resolutions for achieving marketing success? Following are 5 key initiatives that can help marketers crush the competition and get that promotion. Commit to these modern marketing new year’s resolutions to...
by Lindsay Brown | Dec 13, 2012 | Channel Partner Marketing, Content Marketing, Inbound Marketing, Infographic, White Papers
In the not so distant past, marketing of software systems, hardware or IT services by channel partners or value-added resellers (VARs), was secondary in importance to sales and business development. Today, changing marketing dynamics have forced channel partners,...
by Lindsay Brown | Oct 13, 2012 | Construction Marketing, Inbound Marketing, Marketing Case Studies
A great example of the power of Inbound Marketing to achieve measurable results is the launch of the Construction Marketing Association (CMA). Established in January of 2010, CMA employed a comprehensive Inbound Marketing program to build awareness, drive memberships,...
by Lindsay Brown | Oct 5, 2012 | Inbound Marketing, Infographic, Marketing Best Practices
Inbound Marketing is hugely popular thanks to the tireless efforts of marketing automation software publishers including Hubspot, Marketo, Eloqua and Pardot, each with a different spin on what constitutes effective Inbound Marketing. Still, each of these sources is...
