by Lindsay Brown | Nov 1, 2022 | Account Based Marketing, Lead Generation, Sales Initiatives, Software, Software Marketing
Before the whole world got the memo that software consulting and implementation is the road to riches, early value-added resellers (VARs) and channel partners that were fortunate to represent legacy publishers like Great Plains, Sage, Microsoft and many others could...
by Lindsay Brown | Sep 19, 2022 | Business Development, Lead Generation, Software, Software Marketing
Lead conversion rates in the business software industry is a topic of high interest to software publishers and software channel partners alike. That said, little information exists publicly on this very specialized subject. To be sure, lead conversion rates vary for...
by Lindsay Brown | Sep 9, 2022 | Lead Generation
Regardless of your sector of the healthcare industry, from medical manufacturing to medical care products, you need to create medical leads on a business-to-business (B2B) and business-to-consumer (B2C) basis to keep your medical business or practice operating. That’s...
by Lindsay Brown | Feb 2, 2022 | Lead Generation
Investing in a strong lead generation strategy helps you attract new clients, set your law firm up for growth and success, and stay ahead of the competition. Read on for five lead generation tips for lawyers. 1. Develop a great website Your lead generation efforts...
by Lindsay Brown | Oct 13, 2021 | Content Marketing, Lead Generation
Digital marketing is said to be essential for every business that wants to grow revenues quickly. However, your revenues can only increase if you’re getting quality leads from your marketing efforts. One of the digital marketing strategies you can leverage is...
by Lindsay Brown | Oct 7, 2021 | Lead Generation
Lead generation is the lifeblood of any business. Without generating leads, it will be impossible to grow your business. It is because you are not getting new customers to keep streams of revenues coming. There are two ways to grow businesses: Get more money from...
