by Lindsay Brown | Feb 26, 2021 | Lead Generation
There is no denying the fact that one of the leading aspects of any modern business is the idea of lead nurturing. Today, if your website isn’t strong enough in terms of lead generation, it will be hard for you to sustain the online presence of your business in...
by Lindsay Brown | May 20, 2020 | Lead Generation
No matter what area of marketing you’re in, and whether it’s digital marketing or traditional marketing, certain principles, psychology, and the importance of communication between seller and buyer are essentially the same. Reading the best blogs in the field of...
by Lindsay Brown | Jul 15, 2019 | Demand Generation, Lead Generation, Marketing and Sales, Sales Initiatives, Software Marketing
In most business-to-business (B2B), and many business-to-consumer (B2C) scenarios, lead generation is necessary prior to sales, contracts, or customer acquisition. So what is lead generation, and how can you improve or maximize lead generation? Great questions! To...
by Lindsay Brown | Oct 23, 2018 | Digital Marketing, Lead Generation
There are a lot of different ways to collect your customer email list. And either collecting a decent email subscribers’ database will take you forever or an effective toolkit will save you from Sisyphean work. Omnisend – ecommerce marketing automation...
by Lindsay Brown | Nov 11, 2017 | B2B Marketing, Inbound Marketing, Lead Generation, Website Best Practices
There’s a new tool in your marketing tool box. A tool that can identify your website visitors, that until now, often remained anonymous. IP Lead Tracking is typically a subscription service that uses analytics code and databases to deliver timely and user-friendly...
by Lindsay Brown | Aug 22, 2017 | B2B Marketing, Inbound Marketing, Information Technology Marketing, Lead Generation, Technology Marketing
Information Technology (IT) is growing exponentially. Although there is plenty of demand, there are also plenty of firms willing to supply such services. That’s where marketing comes in. It’s not enough to simply offer your services; you need to effectively implement...
