by Lindsay Brown | Apr 22, 2014 | Lead Generation
When developing a lead generation strategy, many factors go into leads. One of the most important considerations in both website development and lead generation is the creation of landing pages that are both SEO friendly and will motivate visitors to act. How can...
by Lindsay Brown | Feb 24, 2014 | B2B Marketing, Lead Generation, Social Media
Lead Generation through Social Media. As a marketer in the B2B world, you know that social media is the forefront of lead generation; but where do you begin? 2014 has been defined in many ways. From the year of the consumer as defined on Forbes to the year of the...
by Lindsay Brown | Feb 20, 2013 | B2B Marketing, Catalog Marketing, Lead Generation, Marketing Best Practices
Despite rumors of its demise, catalog marketing can be successful when properly executed. Because of incumbent printing, production and postage costs, catalog marketing can be quite expensive and unprofitable if not implemented correctly. Beside high profile, big...
