by Lindsay Brown | Sep 10, 2015 | Digital Marketing, Marketing Best Practices, Marketing Strategies
Stephen Covey published the hugely popular self-help book, “The 7 Habits of Highly Effective People” in 1989. 14 million copies later, a number of copy-cat topics have surfaced across all disciplines, and you know marketing is on this bandwagon!...
by Lindsay Brown | Apr 30, 2015 | B2B Marketing, Content Marketing, Marketing Best Practices
Content marketing is a hot topic! In fact, 86% of B2B Marketers are using content marketing (CMI) . So what is it? We define content marketing as the creation and distribution of educational and/or compelling content in multiple formats to attract and/or retain...
by Lindsay Brown | Jan 2, 2015 | Marketing Best Practices, Marketing Strategies
The time has come to reflect on our year of accomplishments and create new resolutions for 2015. As marketers, our resolutions are very similar to personal goals like being better listeners, revamping our image, or simply being more human. For 2015, let’s focus on...
by Lindsay Brown | Dec 19, 2014 | Marketing Best Practices, Marketing Strategies, Search Engine Optimization (SEO), Social Media
As the end of 2014 approaches, we thought we would take a look back at marketing trends of the year. 2014 was an innovative year for marketing, however, for every successful marketing trend, there were many other trends that were not so good. Here is a look at some...
by Lindsay Brown | Jul 17, 2014 | Marketing Best Practices
As a marketer, your products and services may need additional clarification that can’t be achieved through a blog post, whitepaper, or brochure. But how can you promote your product and add to your content strategy? Trusting your sales team? Although a vital part of...
by Lindsay Brown | Jun 18, 2014 | Marketing Best Practices
What does it take to select a marketing agency? From the creative review to the final contracts, the agency selection process can seem like a daunting task that leaves CMOs worn out. But what should you seek from your next agency? By what criteria are other leading...
