by Lindsay Brown | Apr 24, 2014 | B2B Marketing, Marketing Best Practices, Marketing Strategies, White Papers
Selecting a new marketing agency is one of the most important decisions a company will make. A new resource is now available to help brands and companies understand the best practices needed for successfully identifying and selecting a marketing agency partner. The...
by Lindsay Brown | Apr 16, 2014 | Marketing Best Practices, Marketing Organization Structures, Marketing Strategies, Marketing Talent
When you think of marketing organizations, what structures come to mind? Do you believe in the strictly traditional marketing structures? How should one organize their marketing team for optimal efficiency, communication, and customer focus? In this article, we will...
by Lindsay Brown | Feb 11, 2014 | Email Marketing, Marketing Best Practices
Email marketing, proves time and time again to be one of the most effective avenues in digital marketing. We gathered information from industry experts in email marketing to bring you the following 2014 Email Marketing Facts, Figures, Statistics, and Best Practices. A...
by Lindsay Brown | Feb 10, 2014 | Direct Mail, Marketing Best Practices
Direct Mail Campaigns are still a viable option to convert potential leads into customers; but this said, direct mail provides challenges and campaign structure. In Part 1, we covered the development and planning of your mailing list, including best practices on how...
by Lindsay Brown | Feb 7, 2014 | Direct Mail, Marketing Best Practices, Marketing Strategies
What do you need to know about direct mail campaigns? Still a viable option to convert potential leads into customers, direct mail provides challenges and campaign structure. In this three part article, we will teach you the best practices for developing and managing...
by Lindsay Brown | Jan 27, 2014 | B2B Marketing, Infographic, Information Technology Marketing, Marketing Best Practices
Our IT Marketing infographic shares IT expenditures in the United States, expenditures by category, marketing spend, an IT marketing checklist, and more. For further details, download the new whitepaper, IT Marketing: 10 Modern Best Practices. In our last blog post,...
