by Lindsay Brown | Jan 25, 2014 | B2B Marketing, Information Technology Marketing, Marketing Best Practices, White Papers
In the not so distant past, marketing of software systems, hardware or IT services was secondary in importance to sales and business development. Today, changing market dynamics have forced IT product and service providers to reconsider and elevate marketing to...
by Lindsay Brown | Jan 23, 2014 | Infographic, Marketing Best Practices, Search Engine Optimization (SEO)
An infographic is a visual image such as a chart or diagram that is used to represent complex information or data that can be quickly and easily consumed by an audience. And their use is exploding! Maybe you’ve even started to build your own infographics. But, if you...
by Lindsay Brown | Jan 1, 2014 | B2B Marketing, Marketing Best Practices
It’s the month of predictions for next year, and this is an important one for B2B Chief Marketing Officers (CMO’s). International Data Corporate (IDC), offered their prediction regarding what Business-to-Business Chief Marketing Officers (CMO’s) can expect for...
by Lindsay Brown | Dec 23, 2013 | B2B Marketing, Marketing Best Practices, Marketing Strategies
It is reported that only 8% of people achieve their New Year’s Resolutions. Don’t become another statistic. Make 2014 a year of marketing success with the following 10 modern marketing resolutions for your company: 1. We Will Get Visual As attention spans...
by Lindsay Brown | Dec 20, 2013 | Marketing Best Practices, Search Engine Optimization (SEO)
“Precise and fast” – the two words Google uses to describe Hummingbird. Hummingbird is Google’s new search ranking algorithm that reportedly impacts more than 90 percent of searches. Undoubtedly, you have been hearing A LOT about this Hummingbird update over the past...
by Lindsay Brown | Dec 17, 2013 | Marketing Best Practices
Is your marketing a Faux Pas? Modern Marketing Partners has launched a marketing faux pas campaign series aimed at redefining the challenges and mistakes made by many marketers. With 2013 coming to a close, marketing planning for 2014 is well underway. Be sure to...
