by Lindsay Brown | Jul 16, 2012 | Email Marketing, Marketing Best Practices, Marketing Strategies
As referenced in our last blog, Email Marketing Basics, email marketing is still growing in use, and can be effective in reaching otherwise elusive prospects, and extremely measurable. But like all marketing tactics, there are email best practice techniques to realize...
by Lindsay Brown | Jul 3, 2012 | Email Marketing, Marketing Best Practices, Marketing Strategies
Rumors of my demise have been greatly exaggerated! Email is not dead. On the contrary, email marketing is growing! According to a 2011 survey by BtoB magazine, 63% of respondents were likely to increase spending on email in 2011 (second only to websites) with 29%...
by Lindsay Brown | Jun 25, 2012 | Marketing Best Practices, MMP News
The Modern Marketing Partners agency services brochure is now available! Take a look at all of the projects we’ve worked on as well as the services we offer our clients. Not only does the brochure showcase several examples of marketing programs by Modern...
by Lindsay Brown | May 24, 2012 | Marketing Best Practices, Marketing Budgeting, Marketing Planning, Marketing Strategies
A very important aspect of marketing planning, whether tactical, project or strategic, is the budgeting of marketing expenditures. Inevitably, marketers must get approval for marketing budgets from executive management. There are 3 types of marketing budgets....
by Lindsay Brown | May 10, 2012 | Marketing Best Practices, Marketing Budgeting, Marketing Checklist, Marketing Planning
Part 3 in our marketing planning series details a marketing planning checklist, a useful tool to identify a broad range of marketing strategies and tactics used in typical marketing plans. Our Marketing Planning Series includes: 1) Marketing Planning Best Practices,...
by Lindsay Brown | Apr 22, 2012 | Marketing Best Practices, Marketing Planning
The Importance of Marketing Planning In the midst of this severe market recession, effective marketing planning is more important than ever before. Marketing budgets are being scrutinized more than ever before. Surely, the skill and quality of marketing planning can...
