by Lindsay Brown | Apr 6, 2012 | Marketing Best Practices, Public Relations, Social Media
The popularity and use of free publicity, PR, public relations or media relations historically increases when the economy tanks. In the midst of this seemingly extended downturn, PR is certainly gaining priority in the business-to-business marketing mix. At the same...
by Lindsay Brown | Mar 19, 2012 | Advertising, Marketing Best Practices
Advertising is one of the most expensive elements in the marketing mix, whether print, broadcast or online. And because of the fickle and subjective nature of advertising, seemingly great ideas can flop, while unexpected approaches surprise even the most experienced...
by Lindsay Brown | Feb 9, 2012 | Marketing Best Practices, Marketing Strategies
Ok, so modern marketing is very different than marketing 20 years ago. 10 years ago. Even 5 years ago. The Four P’s are celebrating a 50 year anniversary. Without an update? Advertising is no longer the epicenter of marketing. It has been replaced by the...
