by Lindsay Brown | Jul 1, 2019 | Influencer Marketing, Marketing Best Practices, Social Media
When marketing is concerned, popular figures have long been playing a vital role in lubricating sales funnels. Whether you look at Tina Fey endorsing American Express or Mariah Carey signing a sponsored post with Airbnb, they’ve all contributed to raising the stakes...
by Lindsay Brown | Jun 19, 2019 | Account Based Marketing, B2B Marketing, Marketing and Sales, Marketing Best Practices, Marketing Strategies, Software Marketing
As a business-to-business (B2B) marketer, you’ve probably been hearing about ABM the past couple years. Maybe you’re finally tempted to give Account-Based Marketing (ABM) a try? You know it’s a very strategic form of marketing that concentrates sales and marketing...
by Lindsay Brown | Apr 7, 2019 | Marketing Best Practices, Marketing Case Studies, Marketing Tactics
The B2B environment is the perfect place for case studies. Companies work hard to attain new clients, deliver a quality product or service, and provide end-to-end customer support to maintain their value proposition and brand reputation. A case study has the power to...
by Lindsay Brown | Mar 15, 2019 | Branding, Content Marketing, Marketing Best Practices, Marketing Tactics, Personalized Marketing
Delivering a quality customer experience is at the top of every marketer’s list of priorities. This is because the customer experience encompasses so much today for so many industries. In banking, retail, restaurants, etc. everyone is vying for customer interactions,...
by Lindsay Brown | Mar 5, 2019 | Digital Marketing, Marketing Best Practices, Social Media
The digital revolution is upon us, impacting marketing at every turn in the road. New technologies from smartphones to digital assistants are constantly shaping new digital strategies like conversational experiences and voice search SEO. And as consumers’...
by Lindsay Brown | Feb 19, 2019 | Content Marketing, Marketing Best Practices, Marketing Tactics, Sales Initiatives
After you’ve had your “Aha” moment and created a new product or service, now the hard work begins. As an entrepreneur or product developer you need to attract interest from a potential licensee or investor to garner support for your new product or service. This is...
