by Lindsay Brown | Oct 13, 2022 | Marketing Agency, Marketing Organization Structures, Marketing Talent
Marketing is a lot different than it used to be. Where once the job was about putting a message before as many people as possible and hoping some of them went for it, the focus has narrowed tremendously. Modern marketing practices are less about casting the widest...
by Lindsay Brown | Mar 1, 2020 | Marketing Best Practices, Marketing Organization Structures, Marketing Strategies, Marketing Talent
Whether to insource marketing to an employee, or outsource marketing to an external agency or consultant is a common but very important decision. No question, there are pros and cons of either option, and a combination of both marketing staff and outsourced...
by Lindsay Brown | Apr 16, 2014 | Marketing Best Practices, Marketing Organization Structures, Marketing Strategies, Marketing Talent
When you think of marketing organizations, what structures come to mind? Do you believe in the strictly traditional marketing structures? How should one organize their marketing team for optimal efficiency, communication, and customer focus? In this article, we will...
