by Lindsay Brown | Oct 30, 2018 | B2B Marketing, Content Marketing, Digital Marketing, Marketing Best Practices, Marketing Planning
Quality digital content has the potential to help B2B marketers cost-effectively reach annual company goals. The key to pulling this off requires a commitment to providing content that puts your audience’s needs first. And it must happen at every point in the selling...
by Lindsay Brown | Oct 24, 2018 | Digital Marketing, Marketing Planning, Mobile Marketing, Technology Marketing
Is your company prepared for Voice search? Currently about 25 percent of all mobile searches are voice-activated, and by 2020 that number is expected to climb to 50 percent. Marketers believe half of all consumers will use a combination of voice-activated and...
by Lindsay Brown | Aug 27, 2018 | B2B Marketing, Marketing Planning
Importance of marketing plan is ignored by many entrepreneurs today and it is one of the main reasons why many startups don’t show a decent growth they need at the beginning of their venture. A marketing plan is a business document which outlines the...
by Lindsay Brown | Jul 17, 2018 | Marketing Best Practices, Marketing Planning
In the age of information, it’s easy for a company’s audience to feel overexposed to marketing and ads. It’s also a lot of extra work for an organization’s staff to keep up with a multitude of platforms. It’s time to simplify marketing efforts, for the benefit of both...
by Lindsay Brown | Jun 12, 2018 | Branding, Marketing Best Practices, Marketing Planning, Search Engine Optimization (SEO)
“Technology stacks” are the buzzwords of the tech community, but have you ever considered the same concept applied to marketing? Read further on what a tech stack is and how it can be applied to marketing. Back Up: What is a Tech Stack? Essentially, those creating a...
by Lindsay Brown | May 25, 2018 | Marketing Planning, Technology Marketing
So many of our everyday marketing decisions are driven by data. Companies have caught on to the importance of gathering data, and do so now from across multiple platforms. In fact, so much data is being collected these days that by 2020 it will have quadrupled what...
