by Lindsay Brown | Jan 13, 2018 | Healthcare, Marketing Planning
Healthcare marketing, like other forms of marketing, is becoming increasingly consumer-friendly. Rather than talking at consumers, marketers are starting conversations with them. Want to create healthcare marketing that resonates? Keep the following trends in mind...
by Lindsay Brown | Feb 27, 2013 | Marketing Planning, Marketing Strategies, Web Design
Is your company or brand looking to expand into international markets? Consider that more than 1/3 of all Internet users are non-native English speakers. To optimize your website for a global audience, you will need to adapt your existing website to local language and...
by Lindsay Brown | Jan 9, 2013 | B2B Marketing, Content Marketing, Inbound Marketing, Marketing Planning
In this time of New Year’s resolutions, why not set some resolutions for achieving marketing success? Following are 5 key initiatives that can help marketers crush the competition and get that promotion. Commit to these modern marketing new year’s resolutions to...
by Lindsay Brown | Dec 26, 2012 | Marketing Best Practices, Marketing Planning, Marketing Strategies
Many so-called traditional marketing tactics like advertising, trade shows and print literature are huge cost-drivers in the marketing budget. Good news is that many of these often cost-prohibitive tactics can be reduced and replaced with more cost-efficient...
by Lindsay Brown | Nov 20, 2012 | Marketing Best Practices, Marketing Planning
Market research is the systematic process of data gathering and analysis to gain more information about customers and market competition. The information is then used to plan campaign strategies, improve current products, or diversify products within the brand. ...
by Lindsay Brown | Aug 16, 2012 | Branding, Marketing Planning
Branding is typically thought of as developing a name or a logo for a company or product (service). However, branding is much broader and includes brand strategy, brand identity, brand management and the brand experience. Here we will cover quick basics of branding so...
