by Lindsay Brown | May 24, 2012 | Marketing Best Practices, Marketing Budgeting, Marketing Planning, Marketing Strategies
A very important aspect of marketing planning, whether tactical, project or strategic, is the budgeting of marketing expenditures. Inevitably, marketers must get approval for marketing budgets from executive management. There are 3 types of marketing budgets....
by Lindsay Brown | May 10, 2012 | Marketing Best Practices, Marketing Budgeting, Marketing Checklist, Marketing Planning
Part 3 in our marketing planning series details a marketing planning checklist, a useful tool to identify a broad range of marketing strategies and tactics used in typical marketing plans. Our Marketing Planning Series includes: 1) Marketing Planning Best Practices,...
by Lindsay Brown | Apr 22, 2012 | Marketing Best Practices, Marketing Planning
The Importance of Marketing Planning In the midst of this severe market recession, effective marketing planning is more important than ever before. Marketing budgets are being scrutinized more than ever before. Surely, the skill and quality of marketing planning can...
