by Lindsay Brown | Feb 7, 2019 | Content Marketing, Email Marketing, Marketing Strategies, Marketing Tactics, Personalized Marketing
The American Marketing Association’s (AMA) publication, Marketing News, recently included the results of an informal poll that identified four tactics marketers plan to stop using in 2019. Guess what tactic wasn’t on the list? Email marketing. It remains a staple for...
by Lindsay Brown | Jan 22, 2019 | Email Marketing, Marketing Best Practices, Marketing Strategies
Email marketing needs to be all about automation in 2019. Why? Because small business owners need it as part of their marketing mix and they need to handle it in a way that saves them time. Research drives this point home as a 2019 Infusionsoft Small Business...
by Lindsay Brown | Jan 8, 2019 | Advertising, Digital Marketing, Marketing Best Practices, Marketing Strategies, Marketing Tactics, Mobile Marketing, Personalized Marketing
Adults in the U.S. are expected to spend on average three and half hours on non-voice mobile media, and about 70 percent of their media time and 90 percent of their social media time on their smartphones. It’s settled then, right? You understand that mobile marketing...
by Lindsay Brown | Jan 3, 2019 | Content Marketing, Marketing Best Practices, Marketing Planning, Marketing Strategies, Marketing Tactics, Social Media
Most companies today would probably say they are involved in content marketing. The problem is many might also qualify this as an On Again/Off Again relationship or a Go Big/Fade Away relationship. I’m sure we can all relate… Writing a blog post once a month or so,...
by Lindsay Brown | Jan 3, 2019 | Advertising, Marketing Best Practices, Marketing Strategies, Marketing Tactics, Mobile Marketing, Search Engine Optimization (SEO)
The mobile marketing space continues to expand and mature, encompassing everything from search engine optimization and marketing to text messaging to display ads. Many companies simply cannot afford to be left out in the cold when it comes to leveraging mobile...
by Lindsay Brown | Dec 11, 2018 | Marketing Best Practices, Marketing Planning, Marketing Strategies, Marketing Tactics, Uncategorized
Year-end is often a time for reflection on the past year, along with planning for the new year. So why not marketing? How were results measured? What are specific plans for the year ahead? How can you “shake up” your marketing with a focus on results? Your friends...
