by Lindsay Brown | Nov 7, 2018 | Marketing Strategies, Marketing Tactics, Social Media
Businesses are in the business of engaging customers. That requires having your thumb on the pulse of the marketplace and being ready to act at a moment’s notice. It means having a workplace culture that emphasizes flexibility and agility, while understanding the...
by Lindsay Brown | Nov 2, 2018 | Marketing Best Practices, Marketing Strategies
Small Business Saturday (SBS) is right around the corner on the Saturday after Thanksgiving, November 24th. It offers businesses the opportunity to capitalize on the momentum of Black Friday and create some excitement of their own. For some companies it will be a way...
by Lindsay Brown | Oct 12, 2018 | Branding, Marketing Strategies, Social Media, Video Marketing
Live broadcasting offers businesses a way to give customers an inside look at their brand and tell their story in a little more interesting and engaging way. Companies of all sizes and social media budgets need to consider taking advantage of live streaming’s unique...
by Lindsay Brown | Sep 28, 2018 | Marketing and Sales, Marketing Best Practices, Marketing Strategies, Sales Initiatives
Do marketing and sales really need to be aligned for a company to be successful? The answer today is still “Yes”. While historically any misalignment was often blamed on the nature of organizational structure that supported two different and separate...
by Lindsay Brown | Aug 31, 2018 | Infographic, Marketing Strategies, Marketing Tactics
We are swimming in a sea of information today. Companies are racing to provide content that engages and motivates their audiences. They are also constantly battling to prove their worth to clients, stakeholders, and even funding sources. All the while, statistics show...
