by Lindsay Brown | Jul 2, 2018 | Marketing Strategies, Search Engine Optimization (SEO), Website Best Practices
Please take a minute and check out your website’s speed at Google’s PageSpeed Insights. It really does only take a minute or two and it is paramount to your business’s success. (And also consider a more in-depth, free website analysis for more actionable tips to...
by Lindsay Brown | Jun 29, 2018 | Marketing Strategies
Creating the ultimate customer experience is a goal that organizations across all types of industries are talking about. In fact according to Gartner by 2018 more than 50% of businesses will focus their efforts on customer experiences. Healthcare organizations should...
by Lindsay Brown | Jun 28, 2018 | Marketing Best Practices, Marketing Strategies
The movement towards building a customer centric company is leading marketers to consider a shift toward experiential marketing. Experiential marketing or engagement marketing puts the customer and their needs squarely on center stage. It is a strategy that immerses...
by Lindsay Brown | Jun 20, 2018 | Digital Marketing, Ecommerce, Marketing Strategies
As more and more marketing moves toward a digital strategy, companies need to continue to delight and entice customers during their online experience. A pervasive and persuasive tactic happening during online shopping are pop-ups that feature promotion codes. Those...
by Lindsay Brown | Jun 14, 2018 | Influencer Marketing, Marketing Best Practices, Marketing Strategies
It’s important for all marketers to stay on their toes and adapt to the ever-changing marketing climate. At the very least, it’s critical for their survival against rivaling companies; if they aren’t adopting the newest practices, they can easily fall behind. At the...
by Lindsay Brown | Jun 11, 2018 | Marketing Strategies, Search Engine Optimization (SEO)
Search engine optimization (SEO) is evolving in 2018 as Google now says 100 percent of its queries are processed through its artificial intelligence (AI) program, RankBrain. RankBrain was actually introduced in October of 2015, but it wasn’t until last year that...
