by Lindsay Brown | Mar 30, 2018 | Marketing Strategies
Don’t miss out on an important marketing tool…..your email signature. Yes, this often underrated feature included in every email is a powerful vehicle for establishing your corporate identity and company brand to a range of diverse stakeholders. To get a handle on why...
by Lindsay Brown | Mar 6, 2018 | Marketing Strategies
Companies with strong sales and marketing alignment grow revenue at a 64% greater rate than those a little more fractured. It shouldn’t come as a surprise. In order for a company to be truly successful, you’ll want everyone – from HR to IT to Marketing –...
by Lindsay Brown | Sep 14, 2017 | Marketing Strategies
Demographics, although important, don’t provide you a complete understanding of your target audience. It’s often their interests, values, beliefs that act as explanations for consumer behavior. That’s where the collection of psychographics come in. What are...
by Lindsay Brown | Aug 14, 2017 | Local Marketing, Marketing Strategies, Mobile Marketing, Search Engine Optimization (SEO)
Google recently released a new feature that will allow searchers to take actions, like making a reservation, right from the search results page or Google Maps. If you you own or work for a website or mobile app which offers restaurant reservations, appointment...
by Lindsay Brown | Mar 29, 2016 | Marketing Strategies, Mobile Marketing
If you think having an app is only for big name brands and Snapchat, then you’re wrong. Creating an app as part of your marketing strategy is one of the biggest trends this year and it’s recognized among all types of businesses. Even celebrities are creating...
by Lindsay Brown | Sep 10, 2015 | Digital Marketing, Marketing Best Practices, Marketing Strategies
Stephen Covey published the hugely popular self-help book, “The 7 Habits of Highly Effective People” in 1989. 14 million copies later, a number of copy-cat topics have surfaced across all disciplines, and you know marketing is on this bandwagon!...
