by Lindsay Brown | Dec 23, 2013 | B2B Marketing, Marketing Best Practices, Marketing Strategies
It is reported that only 8% of people achieve their New Year’s Resolutions. Don’t become another statistic. Make 2014 a year of marketing success with the following 10 modern marketing resolutions for your company: 1. We Will Get Visual As attention spans...
by Lindsay Brown | Oct 2, 2013 | B2B Marketing, Marketing Best Practices, Marketing Strategies
With increased pressure on both sales and marketing departments to do more with less, collaboration is no longer a pipe dream, but a requirement. The sales and marketing divide has been well documented and experienced throughout business history: “Our campaign was...
by Lindsay Brown | May 8, 2013 | Advertising, Infographic, Marketing Strategies, PPC Advertising
You are more likely to die in a plane crash or win the lottery than click on a banner ad. You may have heard these statistics being discussed around the web, see more here. So, is native advertising any more effective? Lately there has been a lot of excitement...
by Lindsay Brown | Apr 17, 2013 | Inbound Marketing, Marketing Strategies
“A buyer persona is a composite of different factors that affect your buyer and motivate him/her to buy. Your prospect’s buying cycle and buying decisions are situated within a larger context that must be understood in order to motiveate his/her buyer behavior” (MLT...
by Lindsay Brown | Apr 3, 2013 | Marketing Best Practices, Marketing Strategies, PPC Advertising
In our three-part Paid Search Series, we have shared a variety of tips for winning the search war, including details on both paid search, or PPC, and organic search. Part one covered some the basics of PPC including keywords, placements, and rankings. Part two...
by Lindsay Brown | Feb 27, 2013 | Marketing Planning, Marketing Strategies, Web Design
Is your company or brand looking to expand into international markets? Consider that more than 1/3 of all Internet users are non-native English speakers. To optimize your website for a global audience, you will need to adapt your existing website to local language and...
