by Lindsay Brown | Feb 21, 2024 | Marketing Best Practices, Marketing Budgeting, Marketing Strategies
Marketing has the power to make or break a business. The reason for this is that no matter how spectacular one’s product or service is and how amazing one’s finance skills are, it won’t make a viable business if people don’t know about it. While marketing campaigns...
by Lindsay Brown | Jan 15, 2024 | Association Marketing, Marketing Best Practices, Marketing Strategies, Marketing Tactics, Personalized Marketing
Associations are always looking to increase their membership numbers. Over the past several years many associations have reported it has become harder and harder to attract and retain new members. Advancements in technology have made it easier for people to stay...
by Lindsay Brown | Dec 13, 2023 | Marketing Planning, Marketing Strategies
The words “empathy,” and marketing aren’t necessarily naturally associated. Marketing is about numbers and statistics—not gooey emotions. But while appealing to consumers is always done with a bottom line in mind, it’s nevertheless an extension of a much more...
by Lindsay Brown | Sep 13, 2023 | Marketing Best Practices, Marketing Strategies, Marketing Tactics
Integrated marketing cashes in on the belief that consistency is key in branding. It’s an approach that leverages all of a business’s resources to maximize the impact of its public outreach, and by extension, its ability to convert leads. Which all sounds very nice....
by Lindsay Brown | Aug 29, 2023 | Data-Driven Marketing, Marketing Strategies, Social Media
As the internet continues to play an increasingly significant and important role in our lives, marketing tactics are evolving to keep up with this change. Particularly, taking advantage of consumer-related data has become easier as a result of this increased...
by Lindsay Brown | Aug 9, 2023 | Marketing Strategies
The economy and the way we buy goods and services have changed dramatically in the last few years. Although brick-and-mortar stores are still an important part of our economy, direct-to-consumer (DTC) businesses have thrived in the digital age. DTC businesses can...
