by Lindsay Brown | May 3, 2023 | Marketing Strategies
While authors may oftentimes view themselves as artists, when it comes to being an independent author operating outside of the publishing industry, it’s more accurate to look at oneself as a business. And, as is the case with most businesses, marketing plays a key...
by Lindsay Brown | May 3, 2023 | Marketing Strategies, Marketing Tactics
Marketing funnels are an essential component of any successful marketing campaign. A marketing funnel is a series of steps that a potential customer goes through before making a purchase decision. Understanding the different stages of the funnel is critical in...
by Lindsay Brown | Apr 20, 2023 | Marketing Strategies
A website is vital for businesses today. If you’re an entrepreneur, you’re more likely to become successful when you have a business website that captures the attention of internet users. There are several factors that your website must have to make...
by Lindsay Brown | Apr 11, 2023 | Marketing Strategies
Over the last several decades, the world has evolved and progressed in marked ways. Particularly, the world has become more diverse, accepting, and welcoming to people from all walks of life. However, though significant advancements in attitudes and practices have...
by Lindsay Brown | Apr 11, 2023 | Marketing Planning, Marketing Strategies
While closing deals through video calls was a rare practice over the last several decades, today, as work-from-home jobs have become more common, it’s become a normalized part of our evolving world. One field that this is particularly true for is marketing, with...
by Lindsay Brown | Apr 3, 2023 | Marketing Strategies
Marketing is a big part of any business. It increases your brand awareness, engages your target audience, and crucially helps them make a buying decision, which is why you need a strong marketing strategy. But what about subscription businesses? When it comes to...
