by Lindsay Brown | Aug 25, 2021 | Marketing Strategies, Startup Marketing
Startup success stories are more prevalent than ever with the top GAFAM technology brands (Google/Apple/Facebook/Apple/Microsoft) dominating the news, followed by hundreds of startup $1+ billion market cap Unicorns (a record 700 Unicorns in 2021), along with record...
by Lindsay Brown | Aug 17, 2021 | Business Development, Marketing Strategies
Whether you own a small convenience store or an established conglomerate, expanding your business should always be on your to-do list. The more you expand, the greater the possibility of scaling your business and making more money. However, expansion is one process...
by Lindsay Brown | Apr 14, 2021 | Marketing Strategies
This boom in the podcast industry has been considered a gift and a curse. According to Edison Research, the numbers look good, and the audience is around 90 million Americans this year. Approximately, there were about 57 million podcast listeners in 2018. That’s...
by Lindsay Brown | Jan 19, 2021 | Marketing Strategies, Marketing Tactics
Marketing moves so fast nowadays that even new businesses can be behind the curve. Although there will always be trends that come and go, there tends to be major evolutions in the field of digital marketing that impact every industry’s performance. Knowing which...
by Lindsay Brown | Dec 22, 2020 | Marketing Strategies
Before a customer can engage with you and buy a product or service, they need to be aware of your brand. If no-one knows about your company, you’ll never be able to build a customer base, which is why improving your brand’s visibility is essential for success. To...
by Lindsay Brown | Nov 11, 2020 | Marketing Strategies, Public Relations
The pandemic has made marketing and public relations (PR) difficult. Many companies have had to change the way they communicate to their audience. See how to market and do PR during uncertain times below. As reported by Forbes on October 27th, 2020 by Simon Corbett....
