by Lindsay Brown | Dec 1, 2019 | Marketing Strategies, Marketing Tactics
Marketing to millennials and what makes millennials tick might be a trending topic these days – but the truth is, while we’ll need to market to millennials for years to come, it’s time to start focusing on Generation Z. At first glance, Gen Z and millennials...
by Lindsay Brown | Apr 17, 2019 | Analytics, Digital Marketing, Marketing Tactics, Social Media
Companies devote a great deal of time and resources today into developing and executing social media strategies to deliver on the goals important to their organizations. They create well thought-out content that addresses these goals, which may differ based on the...
by Lindsay Brown | Apr 7, 2019 | Marketing Best Practices, Marketing Case Studies, Marketing Tactics
The B2B environment is the perfect place for case studies. Companies work hard to attain new clients, deliver a quality product or service, and provide end-to-end customer support to maintain their value proposition and brand reputation. A case study has the power to...
by Lindsay Brown | Mar 15, 2019 | Branding, Content Marketing, Marketing Best Practices, Marketing Tactics, Personalized Marketing
Delivering a quality customer experience is at the top of every marketer’s list of priorities. This is because the customer experience encompasses so much today for so many industries. In banking, retail, restaurants, etc. everyone is vying for customer interactions,...
by Lindsay Brown | Feb 19, 2019 | Content Marketing, Marketing Best Practices, Marketing Tactics, Sales Initiatives
After you’ve had your “Aha” moment and created a new product or service, now the hard work begins. As an entrepreneur or product developer you need to attract interest from a potential licensee or investor to garner support for your new product or service. This is...
by Lindsay Brown | Feb 7, 2019 | Content Marketing, Email Marketing, Marketing Strategies, Marketing Tactics, Personalized Marketing
The American Marketing Association’s (AMA) publication, Marketing News, recently included the results of an informal poll that identified four tactics marketers plan to stop using in 2019. Guess what tactic wasn’t on the list? Email marketing. It remains a staple for...
