by Lindsay Brown | Aug 31, 2018 | Infographic, Marketing Strategies, Marketing Tactics
We are swimming in a sea of information today. Companies are racing to provide content that engages and motivates their audiences. They are also constantly battling to prove their worth to clients, stakeholders, and even funding sources. All the while, statistics show...
by Lindsay Brown | Aug 2, 2018 | Marketing Tactics
Last month Google introduced its first new solution, Smart Campaigns, under its Google Ads brand. Aimed specifically at Small Businesses, Smart Campaigns look to automate ad creation, audience targeting, and ad delivery across Google properties. Google’s rebranding...
by Lindsay Brown | Jul 23, 2018 | Influencer Marketing, Marketing Tactics
Influencer marketing continues to grow and gain interest for brands looking to provide relevant content to their audiences. It has become a popular marketing tactic for companies across a variety of industries. That’s because influencers have the ability to share...
by Lindsay Brown | Jul 16, 2018 | Marketing Tactics, Website Best Practices
Today’s marketplaces are busy, and information is abundant. Your customers want access to your product and service information quickly and easily. They expect this timely, convenient access starting from their initial search and then once they have moved onto your...
by Lindsay Brown | Jul 9, 2018 | Email Marketing, Marketing Tactics
If you’ve found direct mail working well for your company, you may be ready to expand your reach and attain more prospects through a rented mailing list. The two overall categories of rented lists are complied lists and response lists. For most businesses...
