by Lindsay Brown | Oct 26, 2018 | Digital Marketing, Marketing Best Practices, Mobile Marketing
Creating the ultimate customer experience today requires a whole organization approach. As it should, and it requires you to expand your thinking to encompass the entire experience. Meaning you care about what happens to or with a customer before, during and after...
by Lindsay Brown | Oct 24, 2018 | Digital Marketing, Marketing Planning, Mobile Marketing, Technology Marketing
Is your company prepared for Voice search? Currently about 25 percent of all mobile searches are voice-activated, and by 2020 that number is expected to climb to 50 percent. Marketers believe half of all consumers will use a combination of voice-activated and...
by Lindsay Brown | Sep 11, 2018 | Marketing Best Practices, Mobile Marketing, Technology Marketing
It’s difficult to find someone these days that doesn’t keep their phone nearby. Text messages, in particular, are opened far more often than almost any other marketing channel. With this in mind, why wouldn’t marketers want to use it in their marketing efforts? We’ve...
by Lindsay Brown | Jul 3, 2018 | Branding, Influencer Marketing, Marketing Best Practices, Mobile Marketing, Social Media
Instagram has a far-reaching effect for brands trying to engage Millennials. Instagram, which delivers an entirely mobile experience, has seen huge growth over the past few years, in part because 60 percent of its active users are Millennials. Due to their very...
by Lindsay Brown | Jul 2, 2018 | Branding, Marketing Strategies, Mobile Marketing, Social Media
Millennials are the most connected generation to date. And as marketers, that’s something we need to remind ourselves of every day. The reason being – they use that connectedness as a tool in their shopping and purchasing decision-making process. Our job is to find...
by Lindsay Brown | Jun 14, 2018 | Mobile Marketing, Website Best Practices
Google knows where the future of search lies – on your smartphone screens. After announcing its prioritization of mobile over desktop searches in 2016, Google has finally moved to index mobile-first in order to improve the search experience. What is Happening?...
