by Lindsay Brown | May 9, 2023 | Advertising, PPC Advertising
Businesses benefit from digital marketing because it promotes their products and services to a wider audience than traditional forms of advertising. Before online advertising became mainstream, the customer base of most businesses was limited to their locality....
by Lindsay Brown | Mar 16, 2023 | PPC Advertising, Search Engine Optimization (SEO)
Proxies are rapidly becoming a key part of successful Search Engine Optimisation and Pay Per Click advertising campaigns. Datacenter proxies are servers equipped with specialized IP addresses that provide users with anonymous internet access, offering advantages in...
by Lindsay Brown | Feb 12, 2021 | Content Marketing, PPC Advertising
PPC or pay-per-click may seem like an obsolete marketing technique but when properly done, it can give you a lot of engagement and room for financial gain. Of course, PPC marketing is not as easy as it seems as for it to work, it’s a must that you get people to click...
by Lindsay Brown | Jun 14, 2018 | Email Marketing, Inbound Marketing, Marketing Best Practices, PPC Advertising, Social Media
The term “inbound marketing” originated on Hubspot years ago, but it’s still critical for marketers today. You earn the customer or consumer’s interest, often in a more targeted way, rather than blasting it to the masses via traditional marketing. 4 Phases in the...
by Lindsay Brown | May 11, 2018 | PPC Advertising
Let’s take a few minutes and have quick refresher lesson on paid advertisement. Many organizations, probably including you, are using paid search, also known as pay per click (PPC), to get visitors to click through to your site vs. just finding you through SEO. In...
by Lindsay Brown | Apr 10, 2017 | PPC Advertising
Do you ever get a call from a friendly robot who claims to be either “from Google” or “working with Google”? Have you ever had someone guarantee you page one SEO placement because they were a Google Partner? Have you ever had an agency that promises preferential ad...
