by Lindsay Brown | Dec 2, 2015 | PPC Advertising
One of our favorite new AdWords features from 2015 was Customer Match. In short, Customer Match gives advertisers the ability to upload email lists (ex: an existing customer list or a prospect list) and target them in search, YouTube, and Gmail. Email addresses will...
by Lindsay Brown | Mar 11, 2015 | PPC Advertising
Google AdWords has recently announced two great new features that you can start using immediately: upgraded URLs and dynamic structured snippets. AdWords Upgraded URLs Last week Google announced what they are calling “upgraded URLs” for advertisers. Unlike...
by Lindsay Brown | Mar 2, 2015 | PPC Advertising
According to Google, around 70% of mobile searches call a business directly from search results, prompting the launch of Call-Only AdWords campaigns. Call-Only campaigns are perfect for businesses looking to drive phone calls and not necessarily website traffic. They...
by Lindsay Brown | Nov 1, 2013 | PPC Advertising, Search Engine Optimization (SEO)
The beauty of paid search, or PPC (i.e. Google AdWords) is that when developing a list of keywords for your campaigns, it forces you to rack your brain & use keyword tools to find everything and anything relevant that could potentially pull your ad up in search....
by Lindsay Brown | Sep 25, 2013 | PPC Advertising
Google announced a big update for advertisers this week via email. Starting Monday, September 30th, Google will begin replacing their Google Certification Program with Google Partners, which according to Google, will include improvements that make it easier and more...
