by Lindsay Brown | Mar 23, 2021 | Public Relations
When asked, people are usually more readily able to define social media marketing than public relations (PR). So, could we say social media is gearing up to overtake and replace traditional media? The answer to that is no. Even though the two share some functions,...
by Lindsay Brown | Nov 11, 2020 | Marketing Strategies, Public Relations
The pandemic has made marketing and public relations (PR) difficult. Many companies have had to change the way they communicate to their audience. See how to market and do PR during uncertain times below. As reported by Forbes on October 27th, 2020 by Simon Corbett....
by Lindsay Brown | Apr 6, 2018 | Public Relations
Public Relations (PR) has often been treated as this stand alone category that marketers know has value, but have had trouble justifying when it comes time to report on its return on investment (ROI). No, PR isn’t a real easy concept to understand because it is often...
by Lindsay Brown | Jun 1, 2017 | Public Relations
Chiquita’s brand image comes across as fun and playful, but the company has some dark history. Chiquita’s original name was United Fruits before rebranding and was an extremely powerful business in South America; so powerful that it had great influence over the local...
by Lindsay Brown | Mar 20, 2014 | Public Relations
As a marketer, you understand the viability of small changes that can drive website growth and improve search authority. But what happens when you take this mentality and move it to your press release? How can you format a release based on what readers want to see...
by Lindsay Brown | May 27, 2013 | Cause Marketing, Public Relations, Social Media, White Papers
Once a philanthropic tactic practiced by billion dollar mega-brands, cause marketing has grown to be a key element in the marketing mix for companies and brands of all types and sizes. Research shows 75% of consumers believe companies should support charities and...
