by Lindsay Brown | May 1, 2023 | Sales Initiatives
You know when they say, “If you want to go fast, go alone. If you want to go far, go together.” The same goes for sales. It’s time to ditch the traditional top-down approach and embrace a bottom-up method emphasizing collaboration and relationship...
by Lindsay Brown | Nov 1, 2022 | Account Based Marketing, Lead Generation, Sales Initiatives, Software, Software Marketing
Before the whole world got the memo that software consulting and implementation is the road to riches, early value-added resellers (VARs) and channel partners that were fortunate to represent legacy publishers like Great Plains, Sage, Microsoft and many others could...
by Lindsay Brown | Jul 14, 2022 | Business Development, Sales Initiatives
If you’ve ever attended a networking event, you know that sometimes the most interesting and engaging people aren’t always those who are giving presentations. But what if every time someone at the event was presenting, they were as captivating as those who weren’t?...
by Lindsay Brown | May 18, 2022 | Sales Initiatives
Anyone who has had the pleasure of delivering a big sales pitch will know how nerve-wracking and rewarding it can be at the same time. There’s a buildup to that big moment where everyone in the room sways toward the idea. The look on the other party’s...
by Lindsay Brown | May 13, 2021 | Sales Initiatives
Businesses at one point in their cycle will turn their focus on customer experience. Buyers form an important part of a business cycle, and while the production process might be great, it’s the clients that will be the final determinant of how fast your products...
by Lindsay Brown | Sep 8, 2020 | Sales Initiatives
Sales enablement is the process of providing your salespeople with the necessary tools, content, and other resources to help them connect with your clients. This leads to a smoother buyer journey, which results in more sales and higher customer retention. And since...
