by Lindsay Brown | Jul 25, 2018 | Search Engine Optimization (SEO)
Amazon Echo frenzy has taken over and people are quickly adopting smart speakers and other forms of voice search. Think snippets limited your company’s influence on page 1? Voice search will likely hit harder. Because results are read, not seen, it’s unlikely users...
by Lindsay Brown | Jul 2, 2018 | Marketing Strategies, Search Engine Optimization (SEO), Website Best Practices
Please take a minute and check out your website’s speed at Google’s PageSpeed Insights. It really does only take a minute or two and it is paramount to your business’s success. (And also consider a more in-depth, free website analysis for more actionable tips to...
by Lindsay Brown | Jun 13, 2018 | Content Marketing, Search Engine Optimization (SEO), Website Best Practices
Featured snippets improve the search experience for users, especially in a world where users are increasingly using mobile and voice for their search. Instead of clicking through countless links, the answer will be provided at the top of the search results page. One...
by Lindsay Brown | Jun 12, 2018 | Branding, Marketing Best Practices, Marketing Planning, Search Engine Optimization (SEO)
“Technology stacks” are the buzzwords of the tech community, but have you ever considered the same concept applied to marketing? Read further on what a tech stack is and how it can be applied to marketing. Back Up: What is a Tech Stack? Essentially, those creating a...
by Lindsay Brown | Jun 11, 2018 | Marketing Strategies, Search Engine Optimization (SEO)
Search engine optimization (SEO) is evolving in 2018 as Google now says 100 percent of its queries are processed through its artificial intelligence (AI) program, RankBrain. RankBrain was actually introduced in October of 2015, but it wasn’t until last year that...
by Lindsay Brown | May 4, 2018 | Search Engine Optimization (SEO)
Back in December, Google increased meta descriptions from 160 characters to 320 characters. Just how will this affect your meta description length? Well, there are plenty of factors to consider. Why did Google do it? Straight from the source, a Google spokesperson...
