by Lindsay Brown | Jun 15, 2017 | Content Marketing, Search Engine Optimization (SEO), White Papers
So, you’ve published a whitepaper, guide, slide deck, or other big, important piece of content. You upload the entire document (or better idea, upload a preview) to SlideShare, because you want to share it to the most used visual content platform, which just so...
by Lindsay Brown | Jun 9, 2017 | Search Engine Optimization (SEO)
Link Building Part 1 blog covered link building outreach, which is necessary to learn before approaching any of the other link building tactics, as they, too, require outreach. Link Building Part 2 consider four main tactics including: Guest Blogging Ego-Bait Broken...
by Lindsay Brown | Jun 2, 2017 | Search Engine Optimization (SEO)
Search engines use links in two important ways: (1) to discover new web pages and (2) to determine how well a link should rank. Links act as the way that search engines crawl the Internet. Without link building, your website could be invisible to search engines. Some...
by Lindsay Brown | May 31, 2017 | HubSpot, Inbound Marketing, Search Engine Optimization (SEO)
In this article, we will be providing instructions for adding a meta description to your HubSpot Blog. What is a Meta Description? A meta description is the text that shows up with your listing in a search results page (like Google). Each page and blog on your...
by Lindsay Brown | May 11, 2017 | Search Engine Optimization (SEO)
Google has long been the leader of search engines and its influence is far-reaching. Ranking on Google means being visible on the Internet; conversely, not ranking makes you invisible. Over the years, Google has perfected its search algorithms to provide better...
by Lindsay Brown | Feb 15, 2017 | Law Firm Websites, Search Engine Optimization (SEO), Web Design
Whether a small or large firm with hundreds of attorneys, your website is likely the foundation of business development, and new client lead generation. There is certainly a lot of advice on how to make a website effective. So much information that it might be...