by Lindsay Brown | Apr 12, 2016 | Search Engine Optimization (SEO)
Structure matters. From the bear going into hibernation to the dog getting used to a specific time of day for a walk, to the person excited for generic Buzzfeed health-focused listicle, “35 Amazing Reasons the Pomodoro Technique Will Save Your Life” (It doesn’t...
by Lindsay Brown | Mar 17, 2016 | Content Marketing, Search Engine Optimization (SEO)
Google has been experimenting with its search engine results page for a while now and naturally, Google enjoys making any changes that will benefit its AdWords business. While these tweaks to the SERP may be beneficial to advertisers, regular SEOs will be irritated...
by Lindsay Brown | May 21, 2015 | Search Engine Optimization (SEO)
Last week, Bing announced that they will be introducing a new mobile-friendly algorithm in the next couple of months. These changes come after a similar move by Google last month when Google launched their own mobile-friendly algorithm and announced their...
by Lindsay Brown | May 12, 2015 | Search Engine Optimization (SEO)
Last week, Google announced an awesome new feature for Webmaster Tools: the Search Analytics Report. You may be familiar with the Search Queries report, which showed the searches users were conducting to find your website and their impressions, clicks, etc. Though one...
by Lindsay Brown | May 6, 2015 | Content Marketing, Infographic, Search Engine Optimization (SEO)
Let’s start by saying how much we love infographics, and follow up by saying that infographic submissions do work, provided you take incredibly laborious steps to do it right (stay tuned for an upcoming blog on that). However, we can guarantee there is one way to do...
by Lindsay Brown | Apr 21, 2015 | Mobile Marketing, Search Engine Optimization (SEO)
If you had any doubt about the importance of structured data for your website, Google has made an announcement that they will be replacing the URL within the search result snippet with the site name and breadcrumb path. Currently, this will only be reflected in mobile...
