by Lindsay Brown | Aug 4, 2014 | Search Engine Optimization (SEO)
Penguins, Pandas, Hummingbirds, and now Pigeons? Although not an official name; the colloquial term coined by Search Engine Land, Pigeon, is the latest update to the search engine that is built around local search. What do you need to know? Modern Marketing...
by Lindsay Brown | Jun 11, 2014 | Search Engine Optimization (SEO)
Here it comes again, another algorithm update that will have a profound impact on web rankings. That is, of course, if you are either the best of the best or the worst of the worst in content creation. For the best, you will see a boost in search due to providing...
by Lindsay Brown | Apr 10, 2014 | Search Engine Optimization (SEO)
Link building, along with guest blogging, have been at the top of strategies deemed questionable since the releases of Google Panda, Penguin, and Hummingbird. However, is link building dead? What is link earning? How can all of this improve your content strategy?...
by Lindsay Brown | Jan 23, 2014 | Infographic, Marketing Best Practices, Search Engine Optimization (SEO)
An infographic is a visual image such as a chart or diagram that is used to represent complex information or data that can be quickly and easily consumed by an audience. And their use is exploding! Maybe you’ve even started to build your own infographics. But, if you...
by Lindsay Brown | Dec 20, 2013 | Marketing Best Practices, Search Engine Optimization (SEO)
“Precise and fast” – the two words Google uses to describe Hummingbird. Hummingbird is Google’s new search ranking algorithm that reportedly impacts more than 90 percent of searches. Undoubtedly, you have been hearing A LOT about this Hummingbird update over the past...
by Lindsay Brown | Nov 1, 2013 | PPC Advertising, Search Engine Optimization (SEO)
The beauty of paid search, or PPC (i.e. Google AdWords) is that when developing a list of keywords for your campaigns, it forces you to rack your brain & use keyword tools to find everything and anything relevant that could potentially pull your ad up in search....
