by Lindsay Brown | Oct 14, 2013 | Search Engine Optimization (SEO)
Social endorsements are coming to Google, starting November 11th, 2013. Similar to what Facebook has been doing for some time, Google’s social endorsements show users’ names, photos, ratings, and comments in ads across the web, endorsing a marketer’s product. On...
by Lindsay Brown | Mar 13, 2013 | PPC Advertising, Search Engine Optimization (SEO)
Organic search results, also known as natural search results, are based on the relevance to the search terms of the user. High rankings are achieved through free search engine optimization techniques, as opposed to paid search, or PPC. As mentioned in our last blog...
by Lindsay Brown | Jan 23, 2013 | Search Engine Optimization (SEO), White Papers
Our previous blog discussed 5 basic link building techniques that can improve your search authority and rank in search engine results pages (SERPs). Link building, also called inbound links or backlinks, relates to having other, authoritative websites, blogs, or...
by Lindsay Brown | Jan 16, 2013 | Marketing Strategies, Search Engine Optimization (SEO)
Linking building can improve your search authority and rank in search engine results pages (SERPs). Link building, also called inbound links or backlinks, relates to having other, authoritative websites, blogs, or directories link to your blog. Some basic link...
by Lindsay Brown | Sep 8, 2012 | Marketing Definitions, Search Engine Optimization (SEO), Social Media, White Papers
With marketing changing more rapidly than ever before, it’s time to re-evaluate the marketing terms and definitions used everyday by practitioners. Which marketing definitions are most relevant in today’s marketing departments and agencies? Which marketing...
by Lindsay Brown | Aug 10, 2012 | Search Engine Optimization (SEO)
Search engine optimization or SEO that employs so-called Blackhat SEO techniques is a NO-NO! These aggresive and unethical techniques are used in an effort to improve rankings of a particular website. On blackhat SEO techniques Google says, “In the pursuit of higher...
