by Lindsay Brown | Jul 6, 2017 | B2B Marketing, Social Media
Some social platforms, like Twitter, are relatively easy to grow a following. Like some posts, follow similar users; then watch your network grow. LinkedIn, however, is one of the more difficult platforms to gain engagement and viewers on, but it’s not impossible....
by Lindsay Brown | Jun 22, 2017 | Social Media
Over the years, Facebook and other social platforms have changed the game for organic posts, making it increasingly harder for businesses to place at the forefront of users’ feed. This has both been to improve user experience and to encourage social advertising. If...
by Lindsay Brown | Jun 5, 2017 | Social Media
Ecommerce websites are great for boosting sales and expanding transactions beyond local customers, but have you considered getting in on where consumers spend most of their time on the Internet? Social media. By both improving your social presence and even providing...
by Lindsay Brown | Apr 25, 2017 | Social Media
On Monday, LinkedIn announced the launch of Matched Audiences. This new feature gives advertisers three new options for targeting people they already know: Website Retargeting Account Targeting Contact Targeting These options will be available for LinkedIn advertising...
by Lindsay Brown | Mar 13, 2017 | Social Media
Snapchat just went public and over the last couple years, marketers have tried to get a piece of Snapchat’s excellent engagement rates. But here’s the issue – users don’t want to use Snapchat to interact with brands. It’s personal. If you’re looking to create a...
by Lindsay Brown | Mar 3, 2017 | Personalized Marketing, Social Media
In previous blogs, we have discussed the many advantages personalization presents to businesses. But the past few months have revealed the very real and dark side of personalization. The election season brought about complaints of fake news on sites like Facebook and...
