How Brands Can Use Cause Marketing For Results

by Lindsay Brown | May 27, 2013 | Cause Marketing, Public Relations, Social Media, White Papers

Once a philanthropic tactic practiced by billion dollar mega-brands, cause marketing has grown to be a key element in the marketing mix for companies and brands of all types and sizes. Research shows 75% of consumers believe companies should support charities and...

Measuring Marketing: Social Media Measures

by Lindsay Brown | Dec 10, 2012 | Marketing Measurement, Social Media

With the explosive growth of social media, we are pleased to share some of the features and tools for measurement that are now available, and extremely useful. This section will identify those tools for each of the top platforms (Twitter, Facebook, YouTube, LinkedIn),...

Social Media Marketing Agency Launches–Hot Potato

by Lindsay Brown | Oct 29, 2012 | B2B Marketing, MMP News, Social Media

Modern Marketing Partners is launching a new agency called Hot Potato™ Social Media that specializes in social media marketing (SMM) and related marketing for companies and brands.  The BIG 5 social networks (Facebook, YouTube, Twitter, LinkedIn and Google+) are...

Twitter Myths Debunked and The True Purpose of the Hashtag

by Lindsay Brown | Oct 17, 2012 | Marketing Best Practices, Social Media

To tweet, or not to tweet? Is that really the question? Nope! Tweeting is a given for any brand trying to build awareness, it’s just that what we thought we knew about tweeting has changed. Is there really a right or wrong way to tweet? Believe it or not, there...

YouTube Video as a Top Marketing Strategy

by Lindsay Brown | Sep 25, 2012 | Marketing Best Practices, Social Media

Some pundits project that video will soon dominate all content on the internet. While this seems unlikely, video is the fastest growing marketing vehicle, doubling in volume from just 2010 to 2012, and triple digit growth expected thru 2015! (Source: Cisco) This...

Marketing Definitions – A Glossary for the Modern Marketer

by Lindsay Brown | Sep 8, 2012 | Marketing Definitions, Search Engine Optimization (SEO), Social Media, White Papers

With marketing changing more rapidly than ever before, it’s time to re-evaluate the marketing terms and definitions used everyday by practitioners. Which marketing definitions are most relevant in today’s marketing departments and agencies? Which marketing...