by Lindsay Brown | Mar 3, 2022 | Social Media
Social media platforms are some of the most visited and trusted places in the digital market. It’s where people spend most of their time (about 2 hours and 27 minutes on average) for a number of reasons, be it work, entertainment, social interaction, news, shopping,...
by Lindsay Brown | Dec 6, 2021 | Social Media
The COVID-19 pandemic has brought many changes to the marketing world. As a result, many tools have lost their relevance and value. Now, marketers should use innovative approaches in strategizing and gathering feedback from clients. Market Changes Along With Its...
by Lindsay Brown | Sep 24, 2021 | Social Media
The brand of a company is pretty much the skeleton of the business. Everybody can recognize your products and services by simply reading or hearing your brand name. You may have gone a long way to establish a strong brand in the industry. However, have you recently...
by Lindsay Brown | Mar 23, 2021 | Social Media
Since its early days, marketing has gone through various transformations and one of its latest transformations came due to technological advancement. People use computers and smartphones on a daily basis for multiple reasons, one of which is to be on social media....
by Lindsay Brown | Nov 17, 2020 | Influencer Marketing, Social Media
American Marketing Association hosted a TikTok coffee break, where Raechel Cihlar from Mavrck shared insights on the trending social media app. TikTok is a video sharing app that is quickly becoming one of the most popular apps in the world. TikTok Stats 800 million...
by Lindsay Brown | Apr 23, 2020 | Social Media
There were sitcoms before Friends, burgers before McDonalds, and even cats before memes. The same can be said for social media. There were many walks of social life in the years BF (Before Facebook), and it’s important to understand where we came from in order to...