by Lindsay Brown | Nov 7, 2018 | Marketing Strategies, Marketing Tactics, Social Media
Businesses are in the business of engaging customers. That requires having your thumb on the pulse of the marketplace and being ready to act at a moment’s notice. It means having a workplace culture that emphasizes flexibility and agility, while understanding the...
by Lindsay Brown | Oct 22, 2018 | Branding, Marketing Tactics, Social Media, Video Marketing
In our last blog we discussed how to utilize live video in a company’s marketing mix. Live broadcasting allows for real-time company and customer interaction on social media’s most popular platforms. It may also seem a little scary for a company, especially one who...
by Lindsay Brown | Oct 16, 2018 | Search Engine Optimization (SEO), Social Media
Millions of businesses are signed up to Google+: it has become an important part of both social media and SEO initiatives. Did you know that Google+ engagement is comparatively better than most social networks? According to SEP, “Google+ active users spend quality...
by Lindsay Brown | Oct 12, 2018 | Branding, Marketing Strategies, Social Media, Video Marketing
Live broadcasting offers businesses a way to give customers an inside look at their brand and tell their story in a little more interesting and engaging way. Companies of all sizes and social media budgets need to consider taking advantage of live streaming’s unique...
by Lindsay Brown | Oct 4, 2018 | Branding, Customer Experience, Digital Marketing, Marketing Best Practices, Social Media
In our previous blog, we discussed the necessary integration of systems to deliver real-time, meaningful customer interactions. Organizations seem to understand the importance of gathering and utilizing data to help create a seamless customer journey, but are...
by Lindsay Brown | Oct 1, 2018 | Branding, Customer Experience, Digital Marketing, Marketing Best Practices, Social Media
Today’s clients are interacting with your company through multiple channels such as your website, your Facebook page, your loyalty program or any number of other ways. And the ways are increasing every year as technology advances, right along with customer...
