by Lindsay Brown | Sep 13, 2018 | Content Marketing, Marketing Best Practices, Social Media
No one wants to post the perfect image and caption, only to find that the photo is cropped all funky on Facebook, and crucial details from the caption are out of view. To make sure that all social content displays appropriately, it’s important to know the platform’s...
by Lindsay Brown | Sep 7, 2018 | Digital Marketing, Social Media
One of the oldest social media platforms is also one of the most consistently evolving. Sure, Facebook’s ideas aren’t always original, and sometimes blatantly rip off other networks, like Instagram and Facebook Stories, a counterpart to Snapchat. However, sometimes...
by Lindsay Brown | Sep 5, 2018 | Advertising, B2B Marketing, Digital Marketing, Social Media
Small business owners face the challenge of being found in a highly competitive market crowded with many similar products and services. Consumers’ easy access to an enormous amount of information makes it even more difficult for companies to reach and convert leads...
by Lindsay Brown | Jul 3, 2018 | Branding, Influencer Marketing, Marketing Best Practices, Mobile Marketing, Social Media
Instagram has a far-reaching effect for brands trying to engage Millennials. Instagram, which delivers an entirely mobile experience, has seen huge growth over the past few years, in part because 60 percent of its active users are Millennials. Due to their very...
by Lindsay Brown | Jul 2, 2018 | Branding, Marketing Strategies, Mobile Marketing, Social Media
Millennials are the most connected generation to date. And as marketers, that’s something we need to remind ourselves of every day. The reason being – they use that connectedness as a tool in their shopping and purchasing decision-making process. Our job is to find...
by Lindsay Brown | Jun 25, 2018 | Marketing Measurement, Social Media, Technology Marketing
A recent study by the American Marketing Association and Kantar Consulting takes a look at marketers’ optimism and abilities in the first Marketers’ Confidence Index of 2018. Marketing’s reach today has evolved into the realm of technology and social media requiring a...
