by Lindsay Brown | Sep 11, 2018 | Marketing Best Practices, Mobile Marketing, Technology Marketing
It’s difficult to find someone these days that doesn’t keep their phone nearby. Text messages, in particular, are opened far more often than almost any other marketing channel. With this in mind, why wouldn’t marketers want to use it in their marketing efforts? We’ve...
by Lindsay Brown | Jun 25, 2018 | Marketing Measurement, Social Media, Technology Marketing
A recent study by the American Marketing Association and Kantar Consulting takes a look at marketers’ optimism and abilities in the first Marketers’ Confidence Index of 2018. Marketing’s reach today has evolved into the realm of technology and social media requiring a...
by Lindsay Brown | May 25, 2018 | Marketing Planning, Technology Marketing
So many of our everyday marketing decisions are driven by data. Companies have caught on to the importance of gathering data, and do so now from across multiple platforms. In fact, so much data is being collected these days that by 2020 it will have quadrupled what...
by Lindsay Brown | May 14, 2018 | Social Media, Technology Marketing
Many companies enjoy a local community setting where they’ve established roots and gotten to know their customers. To ensure their business continues growing, most companies have also harnessed the power of technology to reach even more people online. Some companies...
by Lindsay Brown | May 9, 2018 | Technology Marketing
Many companies are developing and implementing a multichannel marketing approach to successfully reach their annual sales goals. Understanding the value of their online presence, marketers have become steadfastly committed to strategies that advance their growing...
by Lindsay Brown | Jan 23, 2018 | Content Marketing, Technology Marketing
In 2108, marketing will see its share of new announcements, new products, and new trends. These new, innovative ideas will help us to attract and engage targeted consumers and wider audiences. And guess what — many of these will be in the online video world....
