by Lindsay Brown | Aug 29, 2023 | Vertical Marketing
Vertical marketing campaigns are a powerful tool for businesses looking to target specific industries and verticals. By tailoring their marketing efforts to a particular market segment, businesses can create highly targeted campaigns that resonate with their audience...
by Lindsay Brown | Aug 24, 2023 | Vertical Marketing
In the world of marketing, there are various strategies and approaches that businesses can employ to reach their target audience effectively. Two popular methods are vertical marketing and horizontal marketing. While they may sound similar, they have distinct...
by Lindsay Brown | Aug 24, 2023 | Vertical Marketing
In today’s competitive business landscape, it’s crucial for companies to adopt effective marketing strategies that allow them to stand out from the crowd. One such strategy that has gained significant traction in recent years is vertical marketing. By...
by Lindsay Brown | Jan 25, 2019 | Account Based Marketing, Channel Partner Marketing, Content Marketing, Digital Marketing, Inbound Marketing, Information Technology Marketing, Software, Vertical Marketing
Prior to Micro-Vertical Marketing, there was Vertical Market Development, a mature and proven marketing approach or process defined as marketing activities that target and communicate with decision makers in specific/defined market segments. More recently,...
