Paid Search – PPC Basics

With over 100 billion global searches being conducted each month and 75% of search engine users never scrolling past the first page of search results, the search war is heating up (SEJ)! How can you leverage search to drive traffic to your website? In our three-part...

Search Engine Optimization (SEO): Top 10 Priorities

Search Engine Optimization (SEO): Top 10 Priorities Have you noticed a drop in website traffic? Anemic sales or lead activity from your website? You’re not alone. Frequent search engine algorithm updates are wreaking havoc on website results. Especially sites that...

Local Search and Citations and BrightLocal

Getting local search right is a concern and challenge for brands and agencies. Yet it all starts with a perceived dilemma: pay a monthly fee for the rest of your company’s life to allow another entity to manage your listings, in which cancellation results in the death...